Better Mobile Site Design for Marketing Advantage
According to the latest report, most of the online purchases are now being made using mobile devices. It means that if you are not having the mobile version of your website, your business is at the serious risk of failing against your competitors.
Nevertheless, it doesn’t also mean that having just a mobile version of the website can guarantee better conversion rates and sales. Mobile search in order to make a purchase is usually a goal-oriented process as searcher would probably leave the website if it fails to respond instantly and effectively. So, it majorly comes down to the design of the website. Better mobile site design is ultimately going to ensure better conversion.
Having said that, we are going to mention some very important areas of mobile site design you need to work on in order to make the overall mobile browsing experience of your website better.
Homepage and navigation
Homepage is the entry point of your website, so not making it interesting may distract the users before they even begin browsing through your website. While you may be willing to make the homepage the promotional place of your website, it’s recommended that certain elements like homepage shortcuts, concise CTAs and the need to avoid being overly promotional are taken care of.
When it comes to navigation, it becomes a little trickier to design the navigation in a way that site experience is not going to be a bad one. Making navigation easier in a mobile site design is a bit difficult because the site has to be displayed in a small screen. So, it is usually easier for the user to get lost in the navigation some times. To let them get back to the homepage without a hitch, make sure that you have placed a tapping point in the design that takes users back to the homepage. Site logo is the most appropriate element to be selected in this regard.
Commerce and reviews
Users on mobile devices want to browse effortlessly while searching, reviewing and purchasing the products or services. But, what is the ultimate way you can make it happen?
Well, you need to let the visitors explore your website without you asking for anything too soon.
So, it is not highly appropriate to ask the users too early for signing up in your website. Instead, you can let the users search and surf in the website. This provides you with an opportunity to let your content be a driving force to make the users sign up eventually. Furthermore, there should be more than one payment options for the users.
Report suggests that 92% of the online purchasers read the reviews about any product before they purchase it. So, you need to make sure that user reviews on your product pages are arranged well. You can deploy certain filters to let the users read the reviews in a way they want. The most common filters are “most recent reviews”, “most positive reviews” and “lowest ratings”.
Apart from the great design of your website, make sure that you are not ignoring anything which is supposed to bring traffic to the website. I am talking about the on-page optimization. You cannot just copy/paste the entire configuration form a desktop version into the backend of mobile version. The mobile site is definitely going to be a changed browsing experience; so make it searchable on the web while keeping mobile users in consideration.